Cool Dad Coffee is a specialty coffee brand I’m building with two friends — currently pre-launch, roasting out of a garage, funded by the people who believe in it. I run brand and creative for it, and the two spots above are proof of concept: written, directed, scored, and edited by me using generative AI video tools, start to finish.

Role: Creative Director & Head of Brand (self-taught, AI-native).

I’ve taught myself to use these tools for execution — I’ve gotten genuinely good with them. I just refuse to worship them. They’re one tool in the kit, not the point.